The $10 for parking idea is kind of understandable given they need revenue streams, but when Spruce Meadows is free parking normally, and you pretty much *need* to drive to get there, that was always going to be problematic from a PR perspective.
Though, they could probably come out next year and say "we heard you, and now parking is $3/$5 instead of $10" and come off almost smelling like roses.
Also, 1000 tickets sold is a pretty good number, I'd say.
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