Especially with Revy and Kickinghorse beating them to market. Even if everything else made more sense, not having a townsite nearby would have really killed their ability to staff it [affordably].
Fortress back in the news recently, but for silly reasons (though they at least had enough sense to delay this scheme until UCP were in power...)
https://www.cbc.ca/news/canada/calga...-use-1.5225722
https://calgary.ctvnews.ca/water-woe...ream-1.4523979