Strong choice with the Trek... while not a big raitings draw, only lasting 3 seasons, it had quite the following. Found this on imdb...
Shortly after the cancellation of the series, the staff of the marketing department of the NBC TV network confronted the network executives and berated them for canceling Star Trek, the most profitable show on the network in terms of demographic profiling of the ratings. They explained that although the show was never higher than #52 in the general ratings, its audience profile had the largest concentration of viewers of ages 16 to 39, the most sought after television audience for advertisers to reach. In other words, the show, despite the low ratings, had the precise audience advertisers hungered for, which was more than ample justification to consider the show a big success.
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