I didn't see the Maki Itoh bit, but she's not a great worker. Great personality for sure. She's in AEW by popular demand.
If there is one thing Tony Khan does well it's capitalize on Reddit fads
Setting up some great feuds on Dynamite too - Scorpio/Darby, Inner Circle vs. New Horsemen, and Cody/Penta. Plus Eddie Kingston and Moxley are a great tandem and fantastic on the mic. I also love Impact relationship and the upcoming NJPW partnership that will bring guys like Okada, Ibushi and Naito to the mix. Los Ingobernables de Japon is long overdue for a North America run.
NXT is great for wrestling action a feuds but there's too many bland personalities designed for social media blitzing. I'm convinced WWE makes them take social media marketing classes as much as wrestling school sessions at the Performance Center. The women's division is super talented but they all have shiny, colorful spunky attitude characters and it's somewhat yawn-inducing.