No, but they have considered newfangled advertising on helmets.
A bit off topic but it’s new too and I didn’t feel like starting a thread. Or looking to see if one was started.
https://torontosun.com/sports/traiko...ok-for-the-nhl
Quote:
While the two bubbles in Toronto and Edmonton were a successful means in staging the Stanley Cup playoffs last summer, they ended up costing teams a ton of money.
TV revenue alone is not enough to sustain a league that is driven by gate receipts. Even with limited seating in Arizona and other states, such as Florida, the hope is that eventually all 31 teams will be able to welcome some fans into the building before the end of the season.
It’s why Forbes Magazine announced last week that franchise values had decreased. It is also why the NHL is now allowing teams to put advertisements on the players’ helmets. The Washington Capitals announced Capital One as their “season-long official helmet entitlement partner,” while the New Jersey Devils decided on Prudential Financial.
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