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Originally Posted by SportsJunky
Kind of reminds me of the war that record companies declared on file sharing. This probably goes bad for AMC fairly quickly.
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Yes, but luckily in AMC's favor, one of the major drivers in this space is box office take, which in turn drives more demand, which drives bigger take, etc, etc.
If you're cutting out a giant piece of the US market and box office, Universal pictures are going to appear lackluster compared to peers and potentially perform worse even in the theaters they're still showing in.
Movies are a crazy business where hype and first weekend performance is make or break.