Quote:
Originally Posted by oldschoolcalgary
more than what north american women are spending on the NHL than currently? the question is about untapped markets.
obviously the NHL in North America is a market that has been in existence since its inception... is the NHL going get more women interested in the game than currently is is how the statement was couched.
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It seems to me that the more women you have playing the sport growing up, the more money they'll send your way long term. And you get more women to play the sport by having something resembling a pro league for them to develop to.
It's an investment. And a far more important one than China.