One thing you can put at Pokestops (minor landmarks ie libraries, sculpture/signs) is a Lure. It draws in Pokemon so that anybody can benefit from being in the area, getting a few items and having a bunch of Pokemon come by.
Was walking around the Coventry (Harvest?) Hills shopping area and saw that somebody put a lure by Vivo. Noticed at least 6 other people playing Pokemon Go. Can't imagine the kind of scene in other major cities at popular locations.
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