Quote:
Originally Posted by Sr. Mints
Your sig is too cluttered for a bench ad: too many fonts, too many colours, and it's not easy for the eye to follow. How is someone driving by at 40km/hr supposed to get through all that? But I agree that the colour scheme is solid and can be worked with.
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That's the big thing. People driving by might remember one thing from a bus bench, and that will probably only be after they drive past it every day for a month. Ideally, you want that one thing to be your name.
No one will remember a phone number or email address, but if they remember your name, they can always find you on Google or in the phone book (do they still make those?).
A witty slogan can be good if it helps people remember your name, but the danger is that if the slogan is too witty, it's all people will remember. Back in the 80s, "Where's the Beef?" was probably the most famous ad slogan of the time, but even though everyone was saying it, a high percentage of people couldn't remember that it was an ad for Wendy's, so they didn't benefit from their great slogan.
I'd keep it simple with a photo on the left side of the bench, and on the right something like:
Buying or Selling?
Contact
TRAVIS MUNROE
tmunroe.com
The biggest mistake advertisers constantly make is trying to convey too much information in an ad. One strong image and one strong message will always be better than trying to say everything at once.
This is a video that was produced a few years ago by the in-house designers at Microsoft, who were annoyed by constantly be forced to create cluttered busy packaging for their products, rather than the clean designs that Apple had for their stuff...