I am a little curious what his plans are. Is it to make money? Seems growth is probably not going to be a big impact area. Increase ads? Will he sell it after he boosts its value(somehow?) I'm just wondering what the end game is, short of the control aspect. All of his other ventures kind make sense(well, not the Boring Company), but I don't really know what his plan is on this one. It's certainly going to be a headache. Controlling a platform that hosts all of your competitors will mean scrutiny, and the SEC are already not big fans of his.
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