Quote:
Originally Posted by Rando
The theaters make very little of the box office. The concession stand is where their profits exist
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This is incorrect. In North America the BO is essentially shared between theatre owner and film distributor.
Calculating a films ultimate profitability is challenging as hell. Shared box office revenue (which work differently internationally), production costs, marketing costs and then future revenue streams like licensing to networks and streaming services. Disney needs content for their streaming service for example.