Seems like a few things are happening. 1) they want to pack the stadium, 2) they've realized that their pricing is out of whack and are adjusting where they can (because their hands are tied with regular season matches), and 3) they are thanking season ticket holders with a little perk.
I'd say that all three of those things give hope that the club is aware of their flub, and may actually correct it in the offseason and we might see the 5000-6000 crowds that this team deserves for each home game next year.
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