[troutman]

'Agents of SHIELD' ratings a Hulk smash


http://insidetv.ew.com/2013/09/25/ag...hield-ratings/

Fall’s buzziest new drama had a super-powered premiere Tuesday night: ABC’s Marvel’s Agents of S.H.I.E.L.D. — a show so big it takes two company names to officially describe it — delivered 11.9 million viewers and a 4.6 adults 18-49 rating. That makes S.H.I.E.L.D. TV’s highest-rated drama debut in nearly four years (since ABC’s V premiere in November, 2009).

That adult demo number is particular impressive given the show’s time slot. S.H.I.E.L.D. had to self-start at 8 p.m. — no lead-in — and ran against huge competition: NBC’s The Voice and CBS’ NCIS, two of the most popular shows on television. And how did it stand up to those rivals? S.H.I.E.L.D. (recap here) actually managed to tie the two-hour The Voice overall in the demo (4.6) — and beat it head-to-head during the 8 p.m. hour — while trouncing the return of NCIS in the demo (3.4), though obviously losing among total viewers (19.4 million).