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Originally Posted by Finger Cookin
It's available digitally on July 30 and on Blu-ray/DVD August 13. Drops are going to be way larger than 30-40% in two more weeks. It's going to be annoyingly close but I think it still falls just short unless Disney just buys a bunch of tickets or something.
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I think Disney Shenanigans will definatey be used. In the next two weeks it gets about 4 million of it. After that there will be double features with lion king or other movies or outright ticket buying.
Then it sets up the Avatar re-release before next Christmas to take back the record and set up Avatar 2.