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I’d love to tell you Morris and Lawes dominated the World Cup of mixed curling, but there is no such thing. In fact, the world championships of mixed curling is not played by two curlers. It’s played by four.
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WTF is he talking about? There is a mixed curling world championship. It's been played since 2005 when only Europeans played it and then expanded to the world in 2015. There were 39 teams in it!
Sure now that it's a Olympic discipline countries take it more seriously. But that just like any other discipline.
A famous story is when baseball re-entered the Olympics in 1984 the Soviets tried to get good at it, but to no avail.
This is why hundreds of sports try to get into the Olympics.