the LG OLED has a couple things to do that is recommended if you are worried about burn in:
1. Use the Screen saver feature.
2. Turn Screen Shift on, this will slightly move the screen at regular intervals to prevent image retention (the screen shift is not noticeable).
3.Clear panel noise, I do this about once every 2 to 3 months.
4. Set Logo Luminance Adjustment to Low.
Doing all these things should help you avoid screen burn-in
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