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Originally Posted by CaptainCrunch
I don't know if I agree with that, a 5 million person subscription base is pretty massive, and they're probably making a hefty profit.
I guess the logical next step if it drops low enough is to offer a free to play model, and generate revenue through micro transactions.
The benefits would be that they would get a flood of new users, and out of those people would want to buy the advantages that the subscribers have eventually.
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They're doing well, but that doesn't mean it's not a dying product. Additionally, Blizzard is doing just fine even with the bleeding of subs for their flagship. They have enough in their stable now that they won't need to cater to Warcraft and that doesn't really bode well for the product.