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Old 02-12-2019, 08:58 AM   #39
troutman
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Bob Costas, unplugged: From NBC and broadcast icon to dropped from the Super Bowl

http://www.espn.com/espn/otl/story/_...tball-nbc-espn

Quote:
With his 28 Emmys and eight National Sportscaster of the Year awards, Costas had become the most-respected broadcaster of his generation -- a kind of Walter Cronkite for sports. He believed it was his responsibility to address uncomfortable truths, or "elephants in the room," as he often called them.

The release of "Concussion" seemed a natural topic given the nationwide awakening about head trauma in contact sports, especially the NFL. Costas believed it was important to have viewers confront football's existential crisis and consider their own moral dilemma as fans complicit to the sport's carnage.

Yet he recognized such a speech posed a challenge for his bosses and NBC. The network was paying the NFL billions to air games on Sunday nights. Even more, Costas knew NBC executives were hoping to expand the network's NFL package to Thursdays.

Costas sent the essay to his bosses for approval, something he typically did not do -- and waited.

What would ensue that week -- and in the years that followed -- reveals for the first time how a broadcasting icon went from fronting America's most popular sport to being excised from last year's Super Bowl and, ultimately, ending his nearly 40-year career with NBC.
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