Just so much wrong with Melnick's comments, but I think the worst of it is "the Senators’ current rebuild is a blueprint on how to bring the Stanley Cup home".
First, you've accomplished zero to this point, other than take a team from Cup finalist to the basement in 2 years. And second, even if a team does everything right, in a 31 team league, there are no guarantees for a cup.
Just say "we have a plan in place, and are fully committed, to get the team into cup contention status". Don't go spouting off like a moron that doesn't respect the intelligence of your audience.
Or, as someone else mentioned: just STFU
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