The Tesla lot in chinook was barren for the longest time, but they seem to have a lot of stock these days. I think Tesla has a pretty big head start on the competition and once the competition catches up, Tesla will still have a brand with a legacy of innovation behind it and lots of goodwill.
Young companies are bound to have ups and downs, and Elon's up to down ratio is spectacularly good for an entrepreneur, which typically see a lot more downs than ups. I don't see this as spelling out doom and gloom for the brand.
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