Quote:
Originally Posted by PepsiFree
No idea. I assume most are happy to pony up the dough for full naming rights.
My main point was that it isn't the city that would be naming it "Arena" to make it easier to throw a sponsor on the front of it. The sponsors themselves will pick the entire name (including whether it's called an Arena, a Centre, etc.).
If the city bothers naming it, it'll be something original and they'll go with the presenting-sponsor route. Otherwise they'll sell the entire rights to a sponsor who can call it whatever they want.
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Either way it's a waste of money IMO. What company ever got an additional customer out of naming rights? I know I didn't throw all my business to Pengrowth. Nor would I have chosen Rogers as my service provider on the basis of naming an arena if I lived elsewhere. I know getting the name out there is supposed to be worth something, but I question it.