Maybe not the right place but while we are talking about Elephants... I foster one and send these guys a few bucks when I can.
http://www.sheldrickwildlifetrust.org/
They do a lot of good in fighting poaching and saving baby elephants that require a mothers milk for up to 3 years and are often left for dead by poachers, who we assume think the babies might grow up and supply more ivory later... when really its usually a slow painful death. Except for this foundations work.
And while we are at it lets call a spade a spade. I know/work with Chinese people, I don't hate them - but I F'ing hate the nation of China. A lot. It would be really nice to see a lot more effort from Chinese people here actively trying to educate Chinese here and abroad about the damage they are causing with these idiotic beliefs so its not just a bunch of Gwai Lo being Gwai Lo. Maybe there is a big movement from educated Chinese people on this side of the pond trying to stop their brethren... but I don't see it.