My issue with the name is that supporters explicitly told the league to not fake an identity, and they completely ignored that feedback and went with this cheesy military theme.
I met with the CSA marketing group in January 2018 to discuss the identity of the club, and ultimately it was an exercise in brushing aside our ideas. The league was insistent on creating "original" names that did not include the city, citing Juventus as an idea. We were asked why we had such attachment to the word Calgary when it wasn't an original name.
In the end, it's Spruce Meadows' club and they can name it however they want. But I will never be a fan of the name. Might as well have just called it Spruce Meadows FC, as it would have made a lot more sense, and would have come with some brand recognition.
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