Although I despise Earl’s as a restaurant, I totally respect the business model. They know how to walk a line of kinda trendy but not adventurous, somewhat interesting but kinda bland.
I go in sometimes and see Poke bowls, Korean cooking, beyond meat burgers. Nothing here is edgy for people who love cooking or food, but their demographic loves it.
Basically Cheesecake Factory in Canada. It sucks but it makes lots of money. They have mastered convincing people sizzle is as important as the steak.
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