Musk also told employees that he wants to see subscriptions account for half of Twitter's revenue, the report said, citing the email.
This guy seems to have zero idea how social media works. How are you going to make subscriptions half of revenue? People aren't going to pay to talk on your platform. This is how you cause an exodus and massive attrition of users.
Even if he wants to charge $, then he's got to provide an ecosystem of benefits for people to feel like its worth subscribing to like Amazon Prime etc.
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