I won $5 last week.
That's about it. We pretty much only buy them for stockings for each other, and the kids now that they're old enough to collect any possible winnings from them. Occasionally, we'll grab one for birthdays or or whatever - not sure why he grabbed one, but my husband tossed one in for fun on Valentine's Day - we don't really celebrate that in any huge way beyond grabbing a dessert for whatever meal I'll make. That's the one that I won a whopping $5 off of.