Like many things I think idea behind the blockbuster Superbowl Commercials has run it’s course, it was likely accelerated by social media and the decline of broadcast TV viewers.
10-20 years ago they really were one off events that marketers could get creative & a little bit shocking with. If the ad was a hit they could reap the rewards of being in the new cycle for the next few days, if the add fell flat they’d just return to their regular campaigns and carry on with life.
I mean even watching Wendy’s smack talk Burger King on twitter has become old hat, how are advertisers suppose to break through that noise once a year on a dying medium?
Nothing’s unexpected anymore.
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