Yeah, this just seems pointless to me. I mean, logic tells me he's not going to give the format away free to the recording studios. I assume he'll implement a licensing fee structure or something. And why would a recording studio do that when they can simply export to FLAC or what not for free? If Pono sees any kind of traction, what's keeping iTunes from offering a "premium" service where all your downloads are FLAC based and completely crushing Pono. I mean, I guess that may be the success he's looking for, in that lossless audio becomes the norm?
Just seems odd to me.
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