Quote:
Originally Posted by Strange Brew
While I hate this naming business too, I’m pretty sure there’s been enough research to validate its worth to companies. These aren’t rich people getting some vanity kick out of it. These are public companies for the most part with accountability for their results.
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I don't even hate it. That said, I do know some people in the types of companies involved and I don't think the research you think would be there exists. Maybe at the big media companies but certainly not at a place like Pengrowth.