Without any concrete facts or anything, I have personally noticed HUGE lack of corporate advertising and corporate support for the 2018 Olympics. I don't know why but in previous years it was always being rammed down people's throat companies like
Coca-Cola was the proud beverage and thirst quencher for Team Canada!
RBC Royal Bank stands and supports their clients and all Canadian athletes
McDonalds Canada would be sponsoring various events etc
I might have a few of the names wrong but I just don't see the messages being displayed in large amounts on the net, tv, radio and billboards etc.
Perhaps research and data is showing that, and I hate to say this, that your average Canadian may not have a real vested interest in the brand loyalty and their ties to Olympic games they may not watch and for sports they don't really follow?
Just curious
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