Even better radical idea. They should just cancel the chuckwagons for a season and play video of a slaughterhouse. Watch the horses that didn't get picked up to live for another ten years with a caring family. They can even add some sport commentary.
"Oh and here you can see Silver Charm entering the slaughterhouse. It hasn't eaten in days as it's journeyed in a hot truck, it's extremely dehydrated and it's showing. Watch as it fearfully walks up the belt, you really get the sense it knows its fate. Just remarkable. And there goes the bolt. Wow, Silver Charm's still twitching, something we really didn't expect to see today. And here comes the butcher. If you look closely you can see Silver Charm isn't quite dead as it begins to be skinned. What a showing by this magnificent horse."
That way even the most ferocious of PETA supporters will be praying to have the chucks back.
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