If we're making car analogies, try this on:
Our old limousine runs just fine and is good for another couple of hundred thousand klicks, mechanically speaking. But the cost of fuel and wages for the driver keep going up and up, and the spoilt rich people who use our limo service want to hire newer and fancier cars. Either we go crazy in debt to buy a new limo, or we let the competition slowly squeeze us out of business. Neither option is what you would call attractive.
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