Quote:
Originally Posted by btimbit
Mazda definitely seems to not be able to land on their own two feet after separating from Ford. I'd be interested to know why because their cars are pretty good
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It's maybe because they are known as a car company at a time when SUV's are king and cars are in decline. Subaru has been doing very well for the last decade but when you break down the sales it's primarily based on the Forester and Outback as their actual cars (Impreza and Legacy) are mediocre sellers. If anyone wants an example of of how cars are perceived you can look at the Impreza which is a mediocre seller in it's class but Subaru takes that exact car, puts a little lift on it, jacks up the price by a few thousand dollars, calls it a Crosstrek, and markets it as a CUV, and it sells more than double the Impreza.