This is to go on bus benches right?
"Travis Munroe: getting Calgarians home"
"Helping people find their way home"
I think emphasis on the word "home", as it personalizes a property, is a big one.
Also, the advice about the email/domain that others have mentioned is spot on: it should look as clean, simple, and legit/reliable as possible.
People don't look at these ads for a long time: you need a quick snag
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