Quote:
Originally Posted by OMG!WTF!
I wonder if they are looking at all year round holidays. Mostly I think people notice the long weekend effect in the summer months starting with the May long weekend. I suspect looking at just may to labour day would give a different result. But I dunno.
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The data is in the report by market if you wanted to manipulate it to test different theories and determine if it's statistically significant if you change what holidays are considered.
They used good Friday, may long, Canada Day, August long, labour day, and thanks giving which are all major travel holidays so if the conventional logic of they raise it before big driving weekends all of these should apply.