i hate to say it but most times i break down and check out some movie i'm not TOTALLY into (peer pressure, boredom, too much cash [that's a rare one]), i end up wanting to see the previewed movie WAY more.
the internet has taken the sting out a bit, as i typically see the previews before they're on the big screen.
the first memory of this, i believe, was the preview for 'stargate', shown before 'the specialist'.
both movies were big disappointments, but sitting through that super-cliche while thinking of the ancient-egyptian stuff in a sci-fi production...
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