I agree with Winsor.. The way we market ourselves isn't necessarily sensitive to the label we have behind us as we are selling ourselves rather than the brokerage. Once the volume of home being sold is high enough than it makes sense to transfer as it simply boosts up the level of write offs for tax season! Consumer confidence may be higher if they see the big name brokerage but than again that has nothing to do with our referral base and relates only to the "googling" or "bus bench shopping" type customer.
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