Greedy m...ers! Overbooking is a horrible practice but at least it is backed by statistics. So, if you overbook and all passengers show up, take your lumps and pay up. Make it fun for everyone. Offer first class fare to the alternative flight, offer a full refund and a free flight, offer $1000 right away, do something really nice. Why play these stupid $200 refund games in a hope to save a few hundred dollars and have a million dollars in reputation damage?
I wish this guy sues them for millions and wins. Can't wait for SNL and talk show hosts to say something about this.