[troutman]

http://adage.com/article/news/nespre...e-cruz/238367/

Mr. Niedermair declined to comment specifically on budgets, though he said the plan is to "increase advertising pressure in primetime" for the spots featuring Ms. Cruz. In the first nine months of the year, Nespresso spent $12 million on measured media, according to Kantar. In 2011, the brand spent just $40,000 on measured media. Interpublic's Martin Agency handles creative for the brand.

http://www.slideshare.net/marinescnd...plete-analysis