Endgame is still 3 weeks away, are moviegoers that short on budget that they need to save up for a night out at the end of this month? it's springtime and people should be leaving the house on weekends more.
for introducing a lower tier character like Shazam, the expectation should not be 100+ million on opening weekend. and if a start like that is required to turn a profit, then the studio's just doing it wrong.
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