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Originally Posted by Azure
But isn't surge pricing due to lack of demand with drivers? Is there a lack of Wendy's locations serving fast food during peak times?
I don't get it.
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You are thinking of the exact opposite. Surge pricing happens when there are a lot of demands and not enough supply, for example at the end of concerts, everyone is looking for a ride. Uber adds surge pricing where the customer will have to pay more in the hope that more drivers will go to the area to pick up rides, or less customers will request rides because of the higher prices.
This model won't work for fast food. If you raise prices during busy hours, people will simply don't eat there and buy elsewhere. There are so many more choices unlike a rideshare service.