HR is right- it would have to be about the testimonials from people I know. Unless.......
When I bought my house my realtor was advertizing to a specific market. I was looking for assumable mortgages at the time, and my realtor knew all about everything I wanted to know.
The other key- right off the bat he advertized that he and his brother worked as a team; meaning that no matter if one guy was busy or on vacation- I still had somebody there working for me. And as it turned out after signing the papers the seller wanted to offer a different closing date. That came to me through my realtor's brother.
Bottom line; stand out.
|