The barrier they now face is the same as so many other subscription services.....There's a million subscription services for everything you can think of that only want $4-20/mth.
If you took advantage of every good online subscription service that offers really great value, you could be paying hundreds a month. I think they've got this, though, as many many sports fans are starting to turn to something better online for a few bucks a month as all of our go to's get let go from mainstream media.
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