Algorithm....HR......both......no one's making it easy.
One "trick" I learned to help with the algorithm - increase the margins of your resume and in the blank space below your last entry type in any and all words associated with the job posting, industry, or company you can. Then change the letter colour to white. The HR person won't see that section, but the scanning computer will still recognize the keywords. The computer doesn't care what color the letters are.
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