Premium return for Iginla, that ship sailed 2-3 years ago. It's more about changing the culture of the team. I guess K. King has a very different idea of Iggy's worth and role with the Flames versus myself. I don't primarily look at him with $$$$ in my eyes, or how many season tickets he will sell with his face on the brochures of the new arena.
I understand that's his job, but you are going to sell more season tickets to a winning team versus desperately clinging to what you consider an investment that has not paid off to your liking.
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