Telus gaslighting Canadian consumers about the affordability of Canadian wireless pricing and are being slapped with a misleading rating by Canada's consumer watchdog.
Hopefully this type of thing leads to fines, but I'm not optimistic.
Quote:
Canada's advertising watchdog says Telus misled consumers with an advertisement that claimed "it's a myth that Canadians pay some of the highest wireless prices in the world."
In a recent decision from Ad Standards Canada, the industry regulator found that a full-page Telus newspaper campaign in Quebec mixed up issues of affordability and price to give the impression wireless prices were lower in Canada than other countries.
The claim was based on a 2019 PricewaterhouseCoopers study on wireless affordability in Canada.
But members of the self-regulating advertising industry council said in a unanimous decision that the study didn't back up the claim.
"There was no support in the cited study for the claim that it is a myth Canadians pay some of the highest prices in the world for wireless," the council said in a decision posted on its website.
"The study discussed affordability, rather than price, and it only addressed four countries in total, rather than most, or all, countries in the world."
According to the decision, Telus did not provide a response to the complaint, which came from a member of the public.
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https://www.cbc.ca/news/canada/briti...rice-1.5709691