It definitely has a very obvious target demo, but my mom likes the show and she is at the age where she knows little about tech and of course isn't big into male humour either, so there is some smart writing for all.
I think that's the difference between this show and other techie/male shows. The quality of writing and acting.
Also, the rags to riches business aspect would intrigue many, even in the silicon valley culture. The Social Network did pretty good across the board for instance.
I agree with you on Richard, he's my least favorite character. But you gotta have a straight man for all the other characters, so... I actually think the actor who plays him is very convincing. In this last episode in particular the part where he blurts out the f-word in the presentation and kinda tries to quiet it and hide it was very convincing. Even though you knew exactly how it would end, there was a bit of tension there.
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