httphttps://www.nfl.com/news/nfl-ann...ms-and-markets
https://calgarysun.com/sports/a-seat...5-72e6c74a96f1
As someone who tends to get into sports by having a team to root for (and who has largely not gotten into the NFL), this initiative (which effectively assigns fans a team) seems rather clever to me.
I will say though that I think they're going too large with their areas. It would make more sense, for say, Edmonton and Calgary to be awarded to different teams to create rivalry games. And then, say, if Calgary had "sister cities" in other countries by virtue of having the same assigned team, that would make for some neat potential encounters when traveling.
Or maybe it won't make a dent?