Having been through a couple career counselors, quite a few courses, and having a fairly good success rate at interviews, and being 20+ yrs working my experience has shown this to be an effective technique - it’s called closing the deal. Of course done the wrong way it could be creepy, or desperate as you say. It’s all in the context and setup. If you were interviewing wouldn’t you appreciate hearing from a prospect why they thought it was a good fit and that they were very interested?
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