I guess my thought was that by making this an actual championship as time went on the event would gain in prestige and therefore players would take it seriously and that would help prevent the drop in intensity that the current All Star 3 on 3 has seen.
As for the name, that's pretty irrelevant. I'm sure if this actually came to pass it would end up with a corporate sponsor name anyway, like the Rogers Cup or the Scotiabank Cup.
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